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Sunday, April 16, 2006
Good Shopping Cart Scripts
If you are relatively new to the world of online business, you may be wondering what a shopping cart script is. Scripts are essentially programs that track what a consumer chooses to buy from your online store. The scripts will track the choices of a consumer all the way through to the checkout process. Often online consumers think that the shopping cart is a neat little icon that holds all their purchases until they are ready to checkout, but this is not the case. The shopping cart icon is used as the first part of the financial transaction. Then a gateway will send the information to the area where the customer will pay for the items that they have chosen. This process is completed through a secure connection.
The payment gateway will then send the requests (which have been processed thus far along with various other transfers) throughout the financial networks as necessary. This includes the Internet merchant account that your bank has with the online store. When this is completed, the gateway will then send confirmation or denial to the shopping cart software. How do you know which shopping cart package is appropriate for your business? There are literally hundreds of packages to choose from. Searching through them all can be time consuming as well as confusing, which may make it even more difficult to determine what is best for your online business.
Free or Premium Shopping Carts: Before you begin to examine what is available make sure you have a clear idea of what it is you want the shopping cart to accomplish. Look at your online business and the products you are offering. If you are beginning, you may not need all the fancy extras that come with a high-end shopping cart package. If you are in the early stages of your business, you may want to consider a lower end package. However, remember that nothing is ever truly free. Always read the fine print and acknowledgments before you decide on a particular shopping cart script.
Free e-Commerce Solutions: Paypal is a great e-commerce solution. The services that Paypal offers have become quite popular among Internet businesses. Paypal integrates the necessary shopping cart functions with the payment gateways and includes the merchant account. This is very convenient. The drawback is that your consumers are required to use Paypal and become Paypal account holders. This is not difficult because when they purchase your product they will automatically be taken to a page that will have them set up their Paypal account. The only cost to you is a small percentage that is taken out of each transaction and you pay no monthly fees for this service.
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