Promoting Your Business with a Copper Wire? Think Again.
So many people launch their first or second business with the
misconception that they can survive without advertising. It is
their fear of failure that almost single-handedly assures their
failure. They fear spending the money that they need to get and
keep their business running during those early years of their
How to Calculate ROI (Return On Investment)
ROI (Return on Investment) is probably the most important
calculation one needs to make to ensure the long-term viability
of their business. It is not enough to build in a profit margin
on the product or service being offered. One must track with
proficiency the amount of dollars being invested into attracting
sales and how much ROI those dollars put back into the business.
Tracking Offline Advertising Success by Measuring ROI
The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes
and failures of their online advertising efforts. This promise
has been met.
How To Measure Advertising Success Online
It is easy for me to tell you that you need to track the success
of your online advertising. It is also easy for me to tell you
that you must do so in order to know which of your advertising
is helping you to make a profit, to break even, or to break the
bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.
How to Maximize the Value of Your Time
How is your business doing? Is it growing, stagnating or losing
ground? If your business is not growing, it could be the result
of a poor business idea or plan, a lack of advertising, or the
mismanagement of your business’ resources.