Thursday, April 06, 2006
Climbing to the Top of the Search Engines
Getting your website and business listed on search engine results is a good way to help promote yourself and your business, but getting to the top of the search engines is where you want to be. After all, people are not going to keep clicking until they find your site on the thirty-eighth page. People do not even know they are looking for your site. It is your job to put it out there so it is easy for them to find, and one way you can do this is by getting to the top of the search engines.
Before you submit your website to a search engine you want to first make sure that your site is rich in content and that you are avoiding all spam and html tricks. Then, once you are listed, keep these points in mind:
-the higher your number of inbound links, the better -pay loving attention to each page of your site -keeping keywords at the top of your page is the best place; matching search phrases is more effective than matching single words -elaborate graphics are not helpful
Once you have been successful in getting to the top of the search engines, you must keep working to keep yourself there. It is important to monitor your status on a regular basis, and to pick up the pace if your position on search engine result pages starts to slip.
Sources/References: http://searchenginewatch.com/links/article.php/2156221 http://www.webdevelopersjournal.com/articles/get_keep_top_ranking.html http://consulting.gbdirect.co.uk/website_visibility/search_engine_optimization_placing_ranking.html
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