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Wednesday, April 12, 2006
The Future of E-mail Marketing
Even some of the craftiest marketers, including the typically hated spammer, will admit that Spam is almost dead. It is being taken over by the use of e-mail marketing. Contrary to popular opinion, it seems that Spam is on the decline. The rate of Spam's decline is approximately 13% per year. Why? Because knowledgeable marketers now see that e-mail is the marketing choice for the pros. It is predicted that by the year 2010 Spam will in fact be a thing of the past. It is also interesting to note that the spending of the market in this fashion will grow from $885 million to $1.1 billion dollars in the same time as well.
The bulk of e-mailing for businesses in the year 2010 is forecasted to be of the transactional, acquisitioned, and retention methods. It is clear to see why Spam is diminishing at such a rapid rate: the use of e-mail filtering is getting stronger almost monthly. The amount of Spam that the everyday normal user will see will be cut in half from 2005 to 2010. This will set the pace for e-mail marketing to take over. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing follow up for business purposes.
Consumers report that people are staying clear from e-mail servers that do not offer top notch Spam filters. This is not to say that there is not a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. The cost of this problem is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010. In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing, once Spam is truly eradicated. This vision of a very organized arena for e-mail marketing has business owners in hoots and hollers. They truly know the potential for this wonderful and inexpensive medium.
The improvement of practices in list management will be stronger, and the ISP will have a stranglehold on Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam.
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