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Thursday, February 23, 2006
Options for Advertising on the Internet
By HomeNetMonies.com
Most online businesses will likely require more advertising than a contemporary business downtown. Yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
Advertising in e-zines is a popular way to promote an online business. Ezines are the magazines of the internet; they are written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help increase your web site traffic and accelerate sales for your product. You should be sure when advertising in ezines that you are not advertising alongside competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.
Pay-per-click programs are an excellent way to advertise your business without taking on the risk of advertising in the wrong place. With pay-per-click, you can advertise your site and only pay for those who click the link to go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form, or enter a sweepstakes--whatever you choose. Lastly you can display pay-per-click banner ads in which your company is allowed to place a banner on their site and and then is charged for every click that your banner receives.
Opt-In email is a great way to advertise your business, but it is expensive and can be misused very easily. Using opt-in emails, you would submit your sales copy to the company that in turn emails it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email services are sometimes really SPAM. It is essential that you have an effective and virtually perfect sales letter when using opt-in mailing lists. Without an effective sales copy your money and time have been wasted.
About the author:
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