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Sunday, February 19, 2006
Using Opt-In Lists to Optimize Your Internet Marketing Success
By HomeNetMonies.com
In order to make a success of your website or online
business, it is obvious that you will need customers.
Although not everyone who visits your web page will
become a customer, they must have some interest in
your product or service that brought them there in the
first place and therefore they are a potential customer.
Potential customers are much more likely to become
actual customers if you make an effort to keep in touch
with them. This essential marketing tool is called an
opt-in list.
An opt-in list will allow you to keep track of your
potential customers by obtaining their email addresses
in order to keep them informed about the latest updates
for your product or service. You can create your own
opt-in list or you can use an opt-in list creator that is
available online from several sources. The benefits of
creating your own opt-in list is that you will be able to
send personal messages to the potential customers
and they will not need to do anything, whereas with
commercial opt-in lists, the customer will receive a
generated message and will be required to verify their
acceptance of the message.
When creating a successful opt-in list it is important
to keep in mind that potential customers will visit
your site from many places and may not see your
homepage. Therefore it is imperative to have the
ability to subscribe to the mailing list from all pages
of your site. You should not, however, make the
subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of
the page where it is visible but not distracting. It
is also a good idea to promote your mailing list by
using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscribers to join your mailing list by writing
articles that will benefit the reader and at the same
time build your credibility as an expert. You can
include the subscription information in the byline of
the articles. You could also write an ebook with your
subscription information on each page, which not only
is good web site promotion, but also allows the
customer readily to access the information and join
the list with ease.
Once you have created the mailing list and have
your potential customers within your grasp it is your
responsibility to keep them updated and interested.
Provide them with quality information that is of
interest to them and is up-to-date. Offer discounts
or a newsletter, or something else that the reader can
use. This will keep them interested and will drive them
to your site over and over. Eventually they may make a
purchase, and if not, they will be informed enough to give
word of mouth advertising for your site.
About the author:
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To find information about profitable home based businesses visit http://www.HomeNetMonies.com today.
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NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
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