Programs exist that track some basic but non-personal information about visitors to your site. The more traffic you generate the more money you will make. Thus, you want to make sure that you have all you need to see if you are getting the traffic you want. There are several ways to track the traffic on your site and each has its own pros and cons. It will depend on what you need at the time and how much you are willing to invest. Some devices simply tell you how many people visit you and some have actual reports with fine details. You would want to use a more sophisticated tracking system if you want to know which search engines are bringing in the most traffic or where people are coming from. The simpler methods are used just to know how many people total have visited your site since it got up and running. These will not offer any other type of information such as how many per day or where they came from.

1. Counters: These are usually used by newbies. You will not see them on more professional sites. They will tell you and the visitor exactly how many people have visited your site.

2. Trackers: Tracking software will give you a detailed path your visitors take when they visit your site. This tells you way more than just a simple tracker and is not seen by the visitor. For free use of such software you might be required to put up a button or graphic. Many site owners will prefer to put their own tracking scripts onto their servers.

3. Use Your ISP Statistical Package: Your ISP provider keeps a log of every hit to your site. This will let you know where your traffic is coming from and at what pages they are looking. Make sure your hosting company offers access to your raw log files.

4. Web Traffic Analysis Software: this is a program that will take your raw log files and generate a report on your traffic. The quality will completely depend on what program you are using. There are some free ones that come with some hosting packages or there are the paid software packages that will generate high quality reports.

Your web traffic statistics are an extremely valuable tool for information about your web site. You will be able to make decisions on improving your site through the information they give you. They will let you know what web pages are the most popular and also the ones that are very rarely used. A tracker will tell you who is visiting your site. You will learn which web browsers to optimize your pages for and which search engines are most useful. They can even tell when you get errors or have bad links on your page. Analyzing your web traffic can help you determine what type of marketing strategies work for you and your site the best. You will then be able to change according to the most successful methods and boost your traffic and ultimately your sales.

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