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Thursday, April 27, 2006

Payment Alternatives for your Online Business

Every good businessperson knows that one of the best ways to boost traffic and sales of their product is to allow for multiple payment options. By offering many different methods of payment, you are enabling everyone to purchase the same goods. There are many fashions of payment these days that can accommodate just about everyone.

Anyone who limits the acceptable payment methods to a mere few can easily be losing business and in turn losing money. As word of mouth on the net is a very fast river, that mentality of limited payment options can easily mar your success online. The bottom line is that you must allow for convenient ways for your customers to pay for the product, or you will loose out on business. The method of paying by credit card is by far the most popular payment method going right now, with over 90% of all sales coming this way. It is clearly and by far the most used method of payment, and a company would be ill-advised to eliminate that mode of payment from their options. It is not a difficult chore to set up your site to accept credit card payments; actually it is much easier than you think. There is a new contender in the payment option ring today--this payment method is the Pay Pal account.

This handy account has a completely revamped system that has eliminated all the quirks and bugs of its previous version, and is now very simple to use. This great tool is very safe for the transfer of funds to you, so there is minimal worry by the client. It also has a very good tracking system in place to protect you as well as the clients themselves. Again this is not the only contender in the ring, as the debit card seems to be gaining momentum. It is said that this will be the vehicle of fund transfer for the future; clearly it is here to stay. It would not be advisable for any business owner to exclude these payment methods from their list of options. Toll free numbers and order forms still find their way into this list of payment options, as they have been reliable in the past. This is what is known as an offline transaction.

When it comes down to it, the idea of business is not to merely get by but to succeed. If you limit yourself you are they opening the door for the competition to succeed and in turn shut you down. After all, a sale is still and always will be a sale.

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