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Wednesday, April 26, 2006
Making Money Online with Google AdSense
These days an online business has many useful tools in the fight to stay competitive on the web. One of these powerful tools is the popular Google search engine. Google clearly has what it takes to make your web business a success. The 90 million visitors each and every month that use Google testify to this fact. Google.com is probably the largest search engine on the web today, and they have tools employed to ensure this and they have tools to ensure that you can succeed as well.
The exact, detailed account of how Google operates seems to be a proprietary secret, but search engine experts have a general idea of how it works. Google takes the first few lines of text and incorporates that into the search result when someone punches in your keyword. This should give you an idea of how you develop page rank and popularity. There are traffic monitors available to you when you use the Google service, and these can inform you as to when and how you need to adjust your keyword usage to find more traffic. When dealing with Google, it is most important for you to write the first paragraph of your page so that it has the biggest impact. This material is what is going to be seen on the search result by viewers, and thus you need to ensure that what they see here will be--impact!--which will prompt them to investigate your site. The more views you have to your site, the higher the traffic volume, and the more volume, the higher the page ranking and popularity.
A good rule of thumb is have at least 8% of the words in the text be keywords, with about 300 words being used as the impact paragraph. If this is what is going to be seen first, you have to make it count. Many of the search engines deploy software programs on the web that gather information from any site they find. These are known as spiders, and they constantly view sites and record content for their indexing purposes. You never know, however, when they will by surfing your site. It is not always the case that they will index your entire site on one trip to it, so you need to ensure that you optimize your pages. They will always start from the top of the page; this is why it is best to have the most impact near the top of the site. The best way to ensure that spiders crawl over your entire site is to place your site on Google Sitemaps. Instant updating on site indexing is one of the great perks that comes with Google Sitemaps.
The files saved are XML files; this is like having your very own direct link to Google--like a data cable. Basically Google AdSense involves third party advertisements sitting on the pages of your web site. Every time someone clicks on the ad on your webpage (and they leave your webpage) you get paid for the AdSense transfer. Obviously this will require a rather large traffic volume to make significant money, so do not neglect the above basics of optimizing for Google. Do not try to trick Google with anything like "keyword stuffing." The people at Google are very smart and they can penalize your site for this sort of behavior. Just keep these basic rules in mind, and create a site that is friendly for human users like you and me, and you will be on your way.
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