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Tuesday, April 25, 2006

How to Advertise a Home Business with Google Adwords

The object of successful advertising is to find a method of conveying your information, to as many people as possible, while keeping the cost on the advertising low from the start. This is the easiest way to generate traffic and retain your profits. Google Adwords is a great method of getting both of these objectives done and making your site successful. It is critical to attempt to maintain a low click-through cost when trying to target the appropriate customers.

It is no secret that pay per click can really make your business swell with traffic and customers. By placing the highest bid on a keyword (or keywords) you can get great page ranking when someone types your keyword into their browser for a search. If you have read anything about Google Adwords you will know that it is not really a pay-per-click search engine, but a very powerful Google tool that can be used as an advertising template. It is said that the largest Internet-based network for marketing is Google. It is a global industry and is an excellent way to get exposure on the Internet. If you are ever interested in Google Adwords you can find it on just about every page that Google showcases. Their ad can be found in a little rectangle by the organic search results that are free.

The basic premise of the Google Adwords arena is quite simple. The member creates their own advertisement, and then has to bid on a keyword. This key word will then trigger the next step of the process. This next step is where the appearance of the ad can be showcased 'to the viewers online. A member's site listing consists of approximately 25 words or characters--this will include spaces so be mindful. It will also allow for a descriptive segment of up to 70 words or characters (& again spaces are included in the total so you must watch what you are using as description). The great thing about this feature is that your site will be posted within just a few minutes of submitting it to Google. It could even become one of the sites that are sponsored, where they will sit on the right hand column of the search engine pages.

Google’s Adwords runs a little differently than the standard pay per click programs. It is not entirely based on the bid you place on the keyword. It has other elements factored into the equation, such as the click through rate multiplied by the cost per click. This in turn dictates what your page ranking will be in the end of the ratio. You will need a steady flow of traffic to your site prior to this method to be effective, so it is best to first get a good game plan in motion.

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