Targeting a Niche Market
For those new to internet marketing, the problem of competition with some of the larger companies on the net can be daunting. How and where can a lone marketer begin effectively? Niche marketing has been a solution for many in this situation, but finding or choosing a niche takes some thought and effort.
Pause and consider carefully the product you are selling or want to sell. Your sales efforts should be in an area in which you are knowledgeable or have some expertise. Your product may have the potential for wide appeal, but think about those to whom it might appeal the most. For example, does your product appeal to musicians? That is still a pretty wide market. Now narrow it down. Who is most likely to be interested--singers or instrumentalists? You may still want or need to narrow it down further. For instance, your product might appeal more to musicians of a certain age, or musicians who favor a certain genre of music.
After narrowing it down as much as possible, think of appropriate keywords. Perform a search with Google to see how many sites come up using these keywords. Next, visit a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users looking for that kind of information. If there are enough potential customers and the competition is low, you may have found a good niche in which to market.
Niche selection should be followed by optimizing your marketing plan with the niche in mind. For example, start by using keywords related to your niche in the title of your web site. Follow this step with more SEO (search engine optimization) efforts along the same line, including relevant article submission and regular blog postings. Another strategy for niche marketing is to study the competition in order to figure out how to make your site unique.
Finally, choose a niche that you enjoy or at least find somewhat interesting, as you will likely be spending a lot of time on writing and marketing in that area. Find a niche with plenty of potential customers and little competition, and you have a very good chance of watching your online business grow.
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