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Monday, March 20, 2006
Marketing for a Home Business
Home businesses, like other businesses, do not become successful by inertia or by being passive. If you want to work in the home setting, you have to learn about marketing a home based business.
Marketing depends in large part on the type of business you have. Marketing on the internet works for most kinds of home business. Even if you plan to gain the bulk of your business from your local area, a website adds professionalism. When sending emails, make sure you include information about your business in your signature file.
Of course, if your home based business is also internet-based, it is essential for you to learn to market on the internet. Techniques for marketing a home based business on the web include pay-per-click advertising, weblogs, and your website itself. You can also network online through message boards and mailing lists.
An often overlooked tool for marketing a home based business is staying in touch with former clients. You can do this through the phone or through email. Email is often the preferred choice because potential clients look at email when they have time and are not interrupted, as they are on the phone. When emailing former clients, let them know you enjoyed working with them and want them to remember you for future projects.
Look for ways to meet potential customers. Go to trade meetings or conventions. For example, if you are selling pet products, attend dog shows and county fairs.
The major ways of marketing a home based business are similar to other businesses. Find customers you can serve and find ways to let them know you exist. After they become clients, serve them well and ask for future business. This is how you keep your business running.
Source
http://www.businessknowhow.com/homeoffice/hbmarket.htm
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