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Tuesday, March 21, 2006
How to Make Signature Files Work For You
Using signature files to promote your small business is both informative for others and inexpensive for you. Simply defined, a signature file is a few lines of text at the end of your submission that contains information about you and your business. Sig files are most popularly used at the end of emails and at the end of a post to a forum or newsgroup. (With the latter, however, you must always check the Terms and Conditions--some forums and newsgroups that are moderated frown upon or prohibit self-promotion.)
It is suggested that six lines be the maximum limit when using signature files to market your home business. Six lines may not seem like enough to describe how wonderful you and your business are, but when used to their fullest potential, your point will be loud and clear. Keep in mind that you want a combination of both business promotion and important contact information. Find a way to include your name, title, business/company name, contact numbers (phone and/or fax), and/or the address of your website, as well as an advantage or two offered by your business/company and maybe even a catchy tagline. The following is a good example of a signature file:
SueAnn Tilman
Owner, Tilmans Dust Bunnies
If youve got a mess, we clean the best!
(777) 777-7777
tilman@dustbunnies.com
www.dustbunnies.com
Remember, you do not have to spend too many lines promoting your business, just as you do not have to include every contact number and address. Once potential customers or clients visit your company website they will have access to much more information about your business and several different ways to contact you or another employee.
If you are on a budget, using signature files is an ideal tactic for marketing your home business. Put one onto the end of every email and possibly every post and you will be well on your way to getting your company out there in the public's eye!
Sources/References:
http://www.marketingterms.com/dictionary/sig_file/
http://www.grantasticdesigns.com/signaturefiles.html
http://www.accordmarketing.com/tid/archive/signature.html
To find information about profitable home based businesses, and about a proven income opportunity, visit HomeNetMonies.com today.
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